Jacksonville Zoo Rebrand
Objective: To redesign the Jacksonville Zoo logo to show playfulness, youth and sophistication; to create a series of promotional items for kids
Concept: Designing the logo and promotional items centered around the idea of a "safari"
Media: Stationary, admission tickets, park map, postcards, gift bag, explorer's journal, clipboard and Jacksonville Zoo pins
Tybee Island Inn Bed & Breakfast
Objective: To redesign the logo for the Tybee Island Inn Bed & Breakfast, located on Tybee Island, Georgia; applying logo to various business platforms
Concept: Focusing on elements native to Tybee Island to help represent the laid-back feeling and welcoming nature of the bed and breakfast
Media: Logo design, Web design, mobile version of website, and user experience
Wear Sunscreen
Objective: To create a book that feels nostalgic and personal, utilizing various forms of advice
Concept: Creating hand-distorted type and highlighting specific areas to draw emphasis
Media: Bound book
Island Vibe Magazine

Objective: To create a fun, current magazine for young adults living an active lifestyle in a coastal area, specifically the locals of the Florida Keys
Concept: Designing the logo and using personal photography to create dynamic layouts
Media: Bound magazine spreads
J&J Clothing Brand

Objective: To create a high-end men's clothing brand
Concept: Designing the brand logo and creating hang tags around the idea of clever tag lines for each clothing item; incorporating a user experience through a mobile application, allowing users to create a user profile and earn points
Media: Logo design, clothing hang tags and mobile application with user experience
Lazy Louie's Hammock Hotel

Objective: To design an identity for a hammock-based hotel located in Puerto Viejo, Costa Rica, aimed toward travelers and backpackers on a budget
Concept: Designing the identity centered around the country's mantra of "pura vida," or pure life, targeting the laid-back lifestyle of Costa Rica
Media: Stationery, merchandise, and iPhone application design
Earth Month Campaign - Origins Skincare Collaboration

Objective: To create an appropriate identity to represent Origins Skincare's annual Earth Month Campaign
Concept: Designing identity and promotional items focusing on color, type that feels friendly with clean design
Media: Package design, magazine and Web advertisements, and environmental graphics
Flux Typographic Game

Objective: To create a typeface using geometric shapes and apply those standards to a board game to allow users to re-create each letter or number
Concept: The idea of "Flux," or magnetic flux, relates to the magnetism between people, thus using magnetic game pieces
Media: Game board, magnetic game pieces, bound game booklet, and instruction manual
Various Logo Designs
Eni Skincare

Objective: To create an identity for a new brand of skincare products called "Eni"
Concept: Designing the logo and stationery system, advertisements to represent the brand and purpose, and also design for products & packaging
Media: Logo design, stationery, product booklet, advertisements, and product mockups
Credit: Piet Aukeman, Jessica Castillo, Adam Johnson, Paige Lauman, Jae Throssel.
Adam Gray, founder of the name "Eni," and Beth Close, CEO